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Clear, Expert Health Communication That Converts

Gavin Williams Health writer looking to his left and smiling. In the background there is a range of plants on shelves

Helping health and wellness businesses communicate with clarity, accuracy, and purpose.

"If you’re looking for a writer who will go above and beyond for you, Gavin is your go-to person!"

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Valerie Leroux - Founder Bioty Health

Profile photo of Valerie Leroux, SEO writer and editor and founder of Bioty
Right hand of Gavin Williams. Writing on a notepad using a black pen

As a health and wellness writer, physiotherapist, and functional medicine specialist, I turn your expertise into clear, engaging content that builds trust, attracts clients, and drives growth.

Ways to Invest in Your Business
  • SEO-Optimised Articles & Blogs

– Improve your Google rankings and attract high-quality traffic that’s ready to convert

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  • Website Copy

– Turn clicks into clients with clear, persuasive messaging that reflects your brand voice

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  • On-Page SEO Audit

– Identify quick wins and fix SEO issues that could be costing you visibility and leads

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  • Brand Strategy

– Clarify your message and position your brand to stand out in a crowded wellness market

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  • Newsletters

– Nurture your audience and drive repeat business with engaging, value-packed emails.

WHAT PEOPLE SAY

Sarah Shan, Founder, Woke Wellbeing

Profile photo for Sarah Shan, Owner of Woke Wellbeing

“I highly recommend Gavin, he has done an amazing job on building me a new website. Nothing was too much trouble, he is a fantastic writer and a super friendly guy.”

Dr. Posy Knights, Clinical Psychologist

Profile photo of Dr Posy Knights, stroke clinical psychologist, Nottingham NHS Trust

"Gavin has a brilliant and infectious positivity for the work he does.
He really understands the needs of others and can work flexibly, thinking outside the box, which is a unique and important skill."

Meredith Schubel,
Technical Writer

Profile photo of Meredith Schubel, owner of a Merry loner

“Gavin is the perfect combination of professional and personal.

He responds promptly, meets deadlines, and delivers an end product that hits the mark.”

Healthcare communication can be hard to get right

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Sound familiar?

  • Your content is too technical and leaves people confused

  • Your website copy isn’t turning visitors into clients

  • Your content isn’t ranking on Google — no one’s seeing it

  • You don’t have time to create clear, accurate content that truly reflects what you offer

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That’s where I come in

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My specialised health writing services deliver:

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Trusted by

Brand logo for The Climbing Hangar, UK indoor climbing gym
Brand logo for A Merry Loner, website for emotional health and loneliness
Official NHS logo
Woke Wellbeing Nottingham brand logo. Green writing on a white background
Forbrain business logo
Kiickfit martial arts studio brand logo. Red and yellow fonts on a black background
Brand logo for Motorfinity, UK car sales
Soundsory logo
Brand logo for Ayun. Longevity clinic Switzerland

Ready to elevate your health communications? 

Working with me is simple

1

Let’s Talk

Struggling to find the right words?


Drop me an contact me to book your no obligation call to help you get clear on your goals and how great writing can help.

2

Tailored Proposal

Not sure what to expect?


You’ll receive a clear proposal with everything laid out – scope, timeline, pricing – no surprises.

3

Strategy Call

Not sure how to stand out?


We dig deep into your brand, your audience, and what makes you different – setting the stage for standout copy that converts.

4

Research and Writing

Too busy to do it all yourself?


You can focus on what you do best while I craft clear content that speaks to your audience and supports your goals.

5

Delivery and Revisions

Worried it won’t sound right?


Your copy lands in your inbox, ready to review.

You’ll have time to give feedback – and I’ll make sure it’s just right.

6

Final Handover

Ready to launch with confidence?


You get the final version – on time, polished, and ready to go.

 

I’ll check in later for a quick testimonial!

Get in Touch

Roland Avenue,

Nottingham

NG11 7AN

  • LinkedIn

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