top of page

Clear. Honest. Human.

My name is Gavin Williams

Expert health and wellness writer and specialist physiotherapist. I write honest, strategic content that helps health businesses grow their impact and their revenue.

DSCF0675.jpg

Meet Gavin

Photo of Gavin Williams. Sitting outdoors, wearing a collarless blue shirt and smiling off camera to his left

​I blend clinical insight, strategy, and a passion for wellness

I’m a specialist neurological physiotherapist and experienced health & wellness writer.

 

I’ve worked face-to-face with patients for over a decade and now I use that insight to write content that educates, builds trust, and converts.


My background in both Physiotherapy and Sociology helps me communicate clearly with real people so your content always feels human, accurate, and aligned with your mission.

Why Choose Me?

Work with me to create clear, trusted health content that attracts your ideal clients and grows your business.

​

With heart and purpose

​

Here's three reasons to choose me

Clinical Experience You Can trust

I’m a specialist physiotherapist who’s worked with real patients for over a decade. I know what they need, how they think, and how to write in a way that earns their trust.

A Unique Mix of Science, Strategy & Storytelling

With degrees in Physiotherapy and Sociology, plus years of writing for health brands, I turn complex topics into clear, engaging content that connects and converts.

Health is My Life. Not Just My Niche

Health isn’t just my job—it’s my way of life. I train, climb, run, meditate, and stay curious about how to feel and live better. That passion shows in every word I write—for brands that care as much as I do.

Your Problems, Solved

What my clients often tell me...

“We struggle to explain what we do.”

​You know your service inside out, but your audience doesn’t. Yet. I help you bridge that gap by turning clinical or specialist language into clear, relatable messaging that speaks directly to your ideal clients. No jargon. Just value, explained in a way people trust.

 

“Our content doesn’t reflect our brand.”

Generic copy won’t cut it. I take time to understand your voice, values, and goals—then craft honest, SEO-smart content that feels aligned, on-brand, and built to connect with the people you want to reach.

 

“We need a writer who gets healthcare.”

With over a decade in clinical practice, I get the pressures, ethics, and nuances of healthcare communication. Whether you're targeting patients, professionals, or partners, I write with the clarity, empathy, and accuracy your audience expects.

 

“We don’t have time to write.”

You’ve got enough to do. I take the content burden off your plate, researching, writing, editing, and delivering on time, so you can focus on the parts of your business only you can do.

 

“We want loyal customers, not just clicks.”

Health copywriting and content should do more than attract, it should connect and convert. I write with integrity and intent, helping you build trust, authority, and long-term relationships with the people who matter most to your business.

Get in Touch

Roland Avenue,

Nottingham

NG11 7AN

  • LinkedIn

Thanks for submitting!

bottom of page