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Frequently Asked Questions

Why should I hire a health and wellbeing copywriter?

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There are LOADS of benefits for individuals or businesses operating in the health and wellness industry.

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Here are 9 of the best reasons for hiring a health copywriter

 

But keep reading and I'll tell you exactly why you should hire ME as your health & wellbeing copywriter.

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1 - We're the Health and Wellness experts

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A specialist health and wellbeing copywriter has in-depth knowledge of health and wellness topics. We understand complex health concepts, medical terminology, and industry trends. We effectively communicate health-related information in a way that's easy to understand.


 

2 - We create emotionally engaging and persuasive content 

 

Health is an emotional subject and people will always engage more when your product makes them feel something. We choose the perfect words to resonate with your audience and prompt them to act.


 

3 - We save you gazillions (that's a real word, right?!) of time and effort

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Creating high-quality health content isn't easy for most people. It requires extensive research, writing, and editing. It’s true, no-one knows your business like you do, but being able to promote it to others is a different skill altogether. By hiring a health copywriter, you can offload these tasks to a professional, allowing you to focus on other aspects of your business.

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4 - Bespoke messaging

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Different audiences respond to different communication. Whether you're targeting healthcare professionals, patients, or consumers, a skilled copywriter can adapt the style and language to REALLY speak to your specific target audience.

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5 - We help build credibility and trust

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48% of companies with a marketing strategy use blogging and 10% say it gives them their biggest return on investment. (Hubspot). Well-written, and reliable health content helps establish your brand as a trusted authority in the industry. A health copywriter can create content that fosters trust with your audience.

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6 - Crafting YOUR Brand Voice

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You are unique and your brand should reflect that. A professional health copywriter will keep your brand voice consistent across your content. We make sure your brand's values, mission, and voice, resonate through all that you do.

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7 - Compliance with Regulations

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The health and wellness industries are heavily regulated and have specific guidelines. Don't get caught out.

A health and wellbeing copywriter works safely within these regulations. We create content that complies with standards and avoids writing any misleading information.

 

8 - Increased Conversions and ROI

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Well-crafted health copy has the power to raise conversions and generate profits. We can create persuasive call-to-actions, compelling product descriptions, and engaging landing pages. These all increase your chances of converting visitors into customers

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9 - Adapting to Changing Trends

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The health and wellbeing industry is dynamic and constantly evolving. A skilled health and wellbeing copywriter stays up to date with all the latest trends. We adapt our writing and content strategies to keep your brand relevant and competitive.

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***TLDR***

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Hiring a health and wellbeing copywriter:

- Delivers Expertise

- Saves You Time

- Ensures Quality Content

- Enhances Credibility

 

- and helps your business grow

 

If you prefer to see the impact in numbers, take a look at these taken from Hubspot customer relations platform:

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  • 98% of search engine users look online to find a local service

  • 48% of companies with a content strategy use blogs

  • 10% of those companies say that using blogs creates their biggest return on investment

  • Websites are the #2 channel used in marketing, behind social media

  • 70% of marketers are actively investing in content marketing

  • Ad placement and audience targeting are the top ways that advertisers drive more demand

  • 49% of companies report that increasing customer acquisition is their primary objective

 

I could go on, but you get the picture

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Content marketing is ESSENTIAL for the success of your business these days. 

And a copywriter is essential for quality content.

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What makes you different as a health & wellbeing copywriter?

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I believe these are my unique advantages:

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  • 100% current and relevant health and wellbeing experience as a clinical expert physiotherapist

  • Unique skill-stacking: my background is varied and massively complementary – I have degrees in Physiotherapy (Bsc), and Sociology & Anthropology (BA), as well as being the founder and creator of a successful podcast

  • Health and wellbeing consumer: I practice what I preach!  I love exercise, nutrition and self-improvement in all forms

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Will we be a good team?

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Absolutely!

 

If you're the sort of person that wants to make a positive change to the world then I know I can help you.

 

When we work together, I have two main roles:

  • Your go-to writer

  • Your No.1 Fan

 

I want you to have all the success you deserve.  I want the world to know how good your service is for them. I want to invest in a working relationship that lasts and GETS RESULTS.

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What do you do in healthcare?

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I currently practice as a specialist neurological physiotherapist (or physical therapist if you’re from outside the UK) in the UK National Health Service.

 

I treat people with stroke, multiple sclerosis, Parkinson’s disease, and many other neurological conditions.

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I’ve been caring for patients since 2005 when I began my career as an assistant and qualified in 2010. 

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If you’d like to know more about my clinical role, then I’ll be writing a blog ‘A Day in the Life of a Physiotherapist’ very soon.

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Who have you written for?

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Whilst my portfolio is diverse it always centres on health and wellbeing. 

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The style of my writing is adaptable to the target audience. 

 

Here’s some examples of the type of work I’ve done:

  • Small businesses who are making a difference to their local communities – charities, community projects, exercise businesses

  • Coordinated a clinical trial on upper limb therapy after stroke.  I also presented this at the UK Stroke Forum.

  • Created hundreds of bespoke documents for patients and their caregivers

  • Case studies for healthcare staff to demonstrate how they solved a clinical problem

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Not to mention growing the Stoic Moment podcast audience by 582% in 2021-22 and a growth of 761% in streams (on Spotify alone).

 

All through the power of my copy and organic growth.

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Do you have a set process for projects?

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I’ve found that keeping to a process make the whole project run smoothly.  We’ll always know where we’re at and what’s expected of us.

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It helps us get the job done in the best and most efficient way.

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Check out the 6-part process to get copy you’ll love on the home page

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How long will my copy take?

 

This varies depending on the size and scope of your health and wellbeing project.

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For example, a case study will take longer than a blog article and a blog will take longer than a social media ad.  It all depends on what you need.

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We can agree on timescales during our first discovery call.

I always respect your time and I NEVER miss a deadline.

 

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Can you make me a full website from scratch?

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Absolutely!

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From start to finish this is one of my favourite types of copy. *

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I will help you identify your content, tone, and brand voice.

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I can also take care of the design if that’s what you need (I made this very website on my lonesome)

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*I know my limitations though - I’m not a trained website coder…BUT I’m very comfortable designing and branding websites using popular template sites like Wix, Wordpress, and Squarespace.

 

 

How do we share project documents and deliverables?

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I use Google Docs. It’s the most widely used file-sharing software. 

It’s super easy to use and we can easily change file access to suit our needs.

 

We can keep it limited to just us or grant access to your team if necessary.

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For video calls, I use Zoom. Again, it’s widely used and very user-friendly.

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What are your prices?

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Because every project is different, I don’t have a set price.

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Once we’ve had a chat and I know exactly what you need I’ll provide you with a bespoke quote. 

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If you’re happy then we sign the contract, and the project is underway!

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Very exciting!!!

 

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Do you offer a guarantee?

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Yes, I do.

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In many ways, writing copy is just like health and wellbeing. 

 

We research the problem to get a clear understanding and then we use our expert knowledge to apply the solutions. 

 

By doing this we give ourselves the best chances of success, but they can never be 100%.

 

I promise…

 

I will only start writing after I have a really good understanding of you and your business. 

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I’ll do thorough research into your customers, and I’ll ask you for lots of info about your product, your market and your goals.

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If the first round of copy I write doesn’t quite hit the mark for you then I offer up to two free rounds of revisions to make sure you love it!

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When do I pay?

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I like to keep things simple.

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Once we’ve outlined exactly what you want from me and agreed on the contract you pay 50% upfront and the final 50% once you’ve received the final draft.

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On completion of the final payment the copy and all rights belong to you.

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Are you experienced?

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My secret to success in all that I do comes from building a range of skills which can be transferred and layered.

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I don’t have 20 years’ experience as a copywriter, but I do have a rare combination of writing, marketing, and clinical healthcare skills.

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It’s a unique perspective that sets me apart from other writers in the field.

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I have face to face access to people with a huge range of health issues EVERY DAY

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I know how they’re effected, and I know what solutions they’re seeking.

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When it comes to writing…

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I join the dots.

 

If you want your copy or content to be written from this unique perspective, then click below to discuss your project.

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Sounds great, how do I discuss my project with you?

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Funny you should ask…

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Just click this little box

 

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